This magazine is my second choice of magazine as it does not follow as many typical trates as the mixmag magazine does, however it does still use a number of the same techniques in order to get its genre of dance and DJ across to its target audience.
Firstly the heading is big and bounce much like the heading for the outer magazine. The reason that the writes of both magazines have done this is to immediately Drew the attention of people browsing through magazines deciding what one to buy. Another piece of evidence that the writers are doing this to attract the readers attention as all of the outer subheadings are also in a bright colour. Also they are using bright colours because this incorporates in with the genre of dance and DJ, this is because within clubs etc bright colours are used to increase the mood and therefore get more people dancing and buying more drinks to make a bigger profit.
The next the readers would be drawn to the strange picture covering the first page of the magazine of a man letting go a dove from his hands. This may be trying to illustrate many things however as also in the background he is in a dead and old Forrest with tall dark trees in the back ground i think that he is trying to show individualism within the music industry. As all the trees are the following the same trates all growing strait and without being different. However with him letting a dove go into the air its shows that even though this music is different don't just follow the groups.
However this is a strange picture to put on the front cover as it has a dark and unlively scene, where dance and DJ genres were born. Traditional dance colours would be bright new rave colours.
Audience of the magazine
In order for me to fine the target audience of this magazine I had to go onto the DJ magazines' website and do some research on the website in order to fine the necessary information.
Amongst my research i managed to find the information that i was looking for.
The target audience for this magazine is roughly 18-22. However after evaluating the cover i would have guessed that there target audience would be much higher than the projected age as the cover doesn't show some of the critical trates that a young reader would be looking for. This is because the cover's picture is too darks and hasd a sad feeling to it, where as the first magazine that I evaluated mixmag has much more of a warm feel to it. Even though this magazine was grought out a month after mixmag. DJ magazine is now concontarting on looking at the winter where as mixmag was looking to show the summer of '08 to try and relate to the readers about there summer.
